SEDon’t Let Your Competitors Steal Your Rankings: 3 Actionable SEO Tips

4 min readJun 4, 2024

The competitors are the worst. We all agree on this. The world would be immediately better if they simply didn’t exist. At least that’s probably the end result.

Unfortunately the Internet continues to grow. (Fun fact: 175 websites are created every minute!) The same goes for the huge number of blogs, vlogs, forums, podcasts, memes, cat videos, and, yes, even competitors.

However, you should not leave them enter constant fear of business competition that hinders their success. Go ahead and restore the Internet. Better yet, read on to find out how to implement key SEO strategies to regain your competitive advantage and get to the top.

Must Read : 5 Steps To Choose The Best Local SEO Company For Your Business

Why it is important to do an SEO analysis Your competitors Necessary

The best marketing strategy is the one full of top quality content, that are extremely authentic and attractive to your target audience. As they say: a strong attack is the best defense. After all, the best didn’t rise to the top by allowing others to surpass Google’s search results. And neither should you.

To be number one, you don’t just need interesting stories, compelling infographics and spectacular images. You also need to stay diligent and aware of what your competitors are doing to stay relevant in the ever-changing world of marketing. A competitor analysis can also give you a marketing advantage in terms of search results.

A successful strategy for SEO reverse engineering

Conduct an analysis SEO competitor analysis allows you to identify potential strengths and weaknesses that could influence your strategy. You can also integrate and enhance external methods into your internal marketing efforts to increase your brand’s visibility and beat your competitors at their own game. How to start creating an SEO strategy:

1. Identify your potential competitors.

You can only start analyzing your competitors’ SEO methods if you first know who they are. If you already know, congratulations! You are already on the right track. In most cases, you can find your direct competitors with a quick Google search or by following all the relevant marketing you see in your business niche.

They exist four types of online competitors:

Direct: these are companies that offer the same product or service as you, or at least almost identical ones. For example, McDonald’s and Burger King are direct competitors.
Indirect (or substitutes): These are companies that target the same niche or market as you, but offer different products and services. For example, McDonald’s sells hamburgers and Domino’s sells pizza, but both serve people who want fast food.
Perceived (or substitute): These are companies that operate in completely different industries, but can compete. because your products or services meet the needs of the market. It may seem that Apple or Samsung are introducing camera features for mobile phones, while Canon, Sony and Polaroid have already dominated the photography market.
SERP: These competitors are sites that target competing keywords that you also want to order. Additionally, it’s important to remember that your SERP competitors aren’t always your direct competitors in the marketplace.

Fortunately, finding your competitors is easier than you think. Keyword analysis allows you to identify your direct competitors and SERPs by seeing which companies rank for your common products or targeted searches. Audience research (e.g. surveys, Google Analytics and expense reports) is also necessary to identify perceived competitors and possible common interests.

Remember this even if you think about you have no competitors, the truth is that yes. Once you’ve identified your competitors, you can start analyzing their tactics and creatingSEO strategies that take your specific techniques into account.

2. Use SEO analytics to gain insights.

To effectively reverse engineer your competitors’ SEO strategies, you need to gain insights and metrics. These metrics include site structure, domain authority, traffic volume, domain age, backlinks, and indexing statistics. Tools like the following can make analysis much easier:

BrightEdge
Google Analytics
Google Search Console
SEMrush
Ahrefs
Moz

3. Analyze your competitors’ website structure.

Site code, page loading speed, mobile functionality, and page intent are important in defining your SEO strategy. Take the time to analyze how your competitors implement the more technical aspects of SEO. This can help you improve these methods or add new techniques to get even better results.

First, answer the following questions:

How are URLs and navigation configured on the site?
Is the site set up and updated with HTTPS?
What tags do you use on your site? Titles, headings and images?
Are there keywords in the titles, meta descriptions or text? If so, which ones?
What languages and regions do you target with your hreflang tags?
Do you have specific categories and tags for products and blog posts?
How fast is the site?
Are you using Accelerated Mobile Pages (AMP)?
Does the text contain anchors? Does this lead to internal links?
Are they using calls to action? If so, where and how often?
How much attention do they seem to pay to the customer journey?

You can use their answers to the questions above to further strengthen your website and your mobile apps outperform the competition. This may include optimizing images, increasing speed, improving navigation, and implementing best practices for markup on all pages.